meaning earthy, crude. i like it better than saying “crude” or “vulgar”.
A lean 6 feet 2 inches and 180 pounds, Baugh grew up in two Texas towns —Temple and Sweetwater — but the Redskins promoted him at first as a rough-hewn rustic, insisting he wear a Stetson and cowboy boots when he met the news media. Baugh obliged, and he was given to chomping on cigars, chewing tobacco and using salty language.
from nytimes.com, “Sammy Baugh, 94, Top Quarterback And Key Figure in Early N.F.L., Dies”